{"id":1192,"date":"2026-04-24T20:53:54","date_gmt":"2026-04-25T02:53:54","guid":{"rendered":"https:\/\/elcontemporaneo.mx\/?p=1192"},"modified":"2026-04-24T20:53:54","modified_gmt":"2026-04-25T02:53:54","slug":"presenta-ricitos-de-oro-juguemos-juntos","status":"publish","type":"post","link":"https:\/\/elcontemporaneo.mx\/index.php\/2026\/04\/24\/presenta-ricitos-de-oro-juguemos-juntos\/","title":{"rendered":"Presenta Ricitos de Oro “Juguemos juntos”"},"content":{"rendered":"

\"\"<\/p>\n

Ricitos de Oro, de Grupo Grisi, present\u00f3 la campa\u00f1a \u201cJuguemos juntos\u201d, para integrar a los m\u00e1s peque\u00f1os en las tradiciones familiares.<\/span><\/p>\n

Al entrelazar el cuidado infantil con el evento de mayor audiencia global, la marca invita a padres y madres a transmitir esa pasi\u00f3n desde los primeros a\u00f1os.<\/span><\/p>\n

Mediante empaques tem\u00e1ticos de los shampoos y una activaci\u00f3n digital encabezada por el Osito RO, la marca desarroll\u00f3 un ecosistema interactivo que mantiene el enfoque en el cuidado para beb\u00e9s y ni\u00f1os.<\/span><\/p>\n

Los consumidores podr\u00e1n escanear el c\u00f3digo QR de las botellas de shampoo o ingresar al sitio oficial de la experiencia\u00a0 https:\/\/grisi.digitalgarden.mx\u00a0<\/a><\/span><\/p>\n

Una vez completado el proceso, el Osito RO cobrar\u00e1 vida mediante realidad aumentada. Tambi\u00e9n se puede ingresar a TIK TOK oficial de Ricitos de Oro y probar el efecto.<\/span><\/p>\n

Si bien la campa\u00f1a celebra el esp\u00edritu deportivo, el eje central permanece en la especializaci\u00f3n del cuidado capilar. Dado que durante la infancia el cuero cabelludo presenta una fragilidad mayor a la del tejido adulto, la marca ha dise\u00f1ado f\u00f3rmulas para cubrir necesidades espec\u00edficas.\u00a0<\/span><\/p>\n

\"\"<\/p>\n

La Edici\u00f3n Especial \u201cJuguemos Juntos\u201d incorpora dos variantes:<\/span><\/p>\n

Shampoo Ricitos de Oro Manzanilla<\/b><\/p>\n

Con extracto de flor de\u00a0 manzanilla.<\/span><\/p>\n

Dise\u00f1ado para cabello delicado.<\/span><\/p>\n

Contribuye al cuidado del tono natural del cabello.<\/span><\/p>\n

Ayuda a mantener el brillo visible.<\/span><\/p>\n

F\u00f3rmula sin l\u00e1grimas.<\/span><\/p>\n

Hipoalerg\u00e9nico.<\/span><\/p>\n

Shampoo Ricitos de Oro Biopure<\/b><\/p>\n

Elaborado con extracto de uva verde org\u00e1nica.<\/span><\/p>\n

Dise\u00f1ado para cuero cabelludo seco y sensible.<\/span><\/p>\n

Contribuye al fortalecimiento del cabello.<\/span><\/p>\n

F\u00f3rmula sin l\u00e1grimas.<\/span><\/p>\n

Hipoalerg\u00e9nico.<\/span><\/p>\n

Los productos est\u00e1n disponibles en Walmart, Soriana, Chedraui, City Fresko, Mercadolibre, Farmacias Guadalajara, Farmacias del Ahorro, Farmacias Benavides, entre otras cadenas de supermercados. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Ricitos de Oro, de Grupo Grisi, present\u00f3 la campa\u00f1a \u201cJuguemos juntos\u201d, para integrar a los m\u00e1s peque\u00f1os en las tradiciones familiares. Al entrelazar el cuidado infantil con el evento de mayor audiencia global, la marca invita a padres y madres a transmitir esa pasi\u00f3n desde los primeros a\u00f1os. Mediante empaques tem\u00e1ticos de los shampoos y […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[],"columnista":[],"class_list":["post-1192","post","type-post","status-publish","format-standard","hentry","category-estilo-de-vida"],"_links":{"self":[{"href":"https:\/\/elcontemporaneo.mx\/index.php\/wp-json\/wp\/v2\/posts\/1192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elcontemporaneo.mx\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elcontemporaneo.mx\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elcontemporaneo.mx\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/elcontemporaneo.mx\/index.php\/wp-json\/wp\/v2\/comments?post=1192"}],"version-history":[{"count":1,"href":"https:\/\/elcontemporaneo.mx\/index.php\/wp-json\/wp\/v2\/posts\/1192\/revisions"}],"predecessor-version":[{"id":1195,"href":"https:\/\/elcontemporaneo.mx\/index.php\/wp-json\/wp\/v2\/posts\/1192\/revisions\/1195"}],"wp:attachment":[{"href":"https:\/\/elcontemporaneo.mx\/index.php\/wp-json\/wp\/v2\/media?parent=1192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elcontemporaneo.mx\/index.php\/wp-json\/wp\/v2\/categories?post=1192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elcontemporaneo.mx\/index.php\/wp-json\/wp\/v2\/tags?post=1192"},{"taxonomy":"columnista","embeddable":true,"href":"https:\/\/elcontemporaneo.mx\/index.php\/wp-json\/wp\/v2\/columnista?post=1192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}