{"id":1679,"date":"2026-07-07T22:00:41","date_gmt":"2026-07-08T04:00:41","guid":{"rendered":"https:\/\/elcontemporaneo.mx\/?p=1679"},"modified":"2026-07-07T22:00:41","modified_gmt":"2026-07-08T04:00:41","slug":"vml-latam-multipremiada-en-cannes-lions-2026","status":"publish","type":"post","link":"https:\/\/elcontemporaneo.mx\/index.php\/2026\/07\/07\/vml-latam-multipremiada-en-cannes-lions-2026\/","title":{"rendered":"VML LATAM, multipremiada en Cannes Lions 2026"},"content":{"rendered":"

VML LATAM form\u00f3 parte del Festival Internacional de Creatividad Cannes Lions y vuelve con reconocimientos que reafirman su liderazgo en la industria.<\/span><\/p>\n

El desempe\u00f1o de VML LATAM reflej\u00f3 la integraci\u00f3n de soluciones que van desde la publicidad tradicional hasta la innovaci\u00f3n de producto, el commerce y la consultor\u00eda tecnol\u00f3gica.<\/span><\/p>\n

Uno de los momentos m\u00e1s emotivos se vivi\u00f3 con la llegada del \u201cTitanium Lion\u201d, un reconocimiento que VML LATAM se llev\u00f3 por \u201cOreo Cows\u201d, campa\u00f1a ideada por VML M\u00e9xico.<\/span><\/p>\n

“Ganar un Titanium en Cannes con ‘Oreo Cows’ no es solo un hito hist\u00f3rico para VML LATAM, tambi\u00e9n es el primer Titanium para VML en todo el mundo, con una gran idea con ADN 100 % local de repercusi\u00f3n mundial\u201d dijo Vicky Cole, CEO de VML Latam.<\/span><\/p>\n

VML LATAM culmina el cap\u00edtulo de Cannes Lions 2026 y se posiciona como un referente de la creatividad regional en el escenario global.<\/span><\/p>\n

Campa\u00f1as galardonadas en la edici\u00f3n 2026:<\/div>\n
<\/div>\n
Titanium:<\/div>\n
    \n
  • \n
    \u201cOreo Cows\u201d para Oreo, creada por VML M\u00e9xico.<\/div>\n<\/li>\n<\/ul>\n
    Oro:<\/div>\n
      \n
    • \u201cOreo Cows\u201d para Oreo, creada por VML M\u00e9xico. Categor\u00eda \u201cBrand Experience & Activation\u201d.<\/li>\n
    • \u201cOreo Cows\u201d para Oreo, creada por VML M\u00e9xico. Categor\u00eda \u201cDirect\u201d<\/li>\n
    • “The Last Coke in the Desert\u201d, campa\u00f1a para Coca Cola creada por VML Brasil y VML M\u00e9xico. Categor\u00eda \u201cOutdoor\u201d<\/li>\n<\/ul>\n
      Plata:<\/div>\n
        \n
      • \u201cThe Last Coke in the Desert\u201d, Coca Cola creada por VML Brasil y VML M\u00e9xico. Categor\u00eda \u201cBrand Experience & Activation\u201d.<\/li>\n
      • \u201cOreo Cows\u201d, VML M\u00e9xico. Categor\u00eda \u201cCreative commerce\u201d.<\/li>\n
      • \u201cOreo Cows\u201d, VML M\u00e9xico. Categor\u00eda \u201cBrand Experience & Activation\u201d.<\/li>\n<\/ul>\n
        Bronce:<\/div>\n
          \n
        • \u201cThe Shakespeare Bic\u201d para Bic, creada por VML Brasil. Categor\u00eda \u201cBrand Experience & Activation\u201d.<\/li>\n
        • \u201cYou Must Love Coke\u201d de\u00a0VML Brasil. Categor\u00eda \u201cIndustry Craft<\/li>\n
        • \u201cYou Must Love Coke\u201d de VML Brasil. Categor\u00eda \u201cBrand Experience & Activation\u201d.<\/li>\n
        • \u201cThe Last Coke in the Desert\u201d, Coca Cola creada por VML Brasil y VML M\u00e9xico. Categor\u00eda \u201cIndustry Craft\u201d.<\/li>\n
        • \u201cOreo Cows\u201d para Oreo, VML M\u00e9xico. Categor\u00eda \u201cDirect\u201d<\/li>\n
        • \u201cOreo Cows\u201d para Oreo, VML M\u00e9xico. Categor\u00eda\u201d Film Craft\u201d<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

          VML LATAM form\u00f3 parte del Festival Internacional de Creatividad Cannes Lions y vuelve con reconocimientos que reafirman su liderazgo en la industria. El desempe\u00f1o de VML LATAM reflej\u00f3 la integraci\u00f3n de soluciones que van desde la publicidad tradicional hasta la innovaci\u00f3n de producto, el commerce y la consultor\u00eda tecnol\u00f3gica. Uno de los momentos m\u00e1s emotivos […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[],"columnista":[],"class_list":["post-1679","post","type-post","status-publish","format-standard","hentry","category-estilo-de-vida"],"_links":{"self":[{"href":"https:\/\/elcontemporaneo.mx\/index.php\/wp-json\/wp\/v2\/posts\/1679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elcontemporaneo.mx\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elcontemporaneo.mx\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elcontemporaneo.mx\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/elcontemporaneo.mx\/index.php\/wp-json\/wp\/v2\/comments?post=1679"}],"version-history":[{"count":1,"href":"https:\/\/elcontemporaneo.mx\/index.php\/wp-json\/wp\/v2\/posts\/1679\/revisions"}],"predecessor-version":[{"id":1680,"href":"https:\/\/elcontemporaneo.mx\/index.php\/wp-json\/wp\/v2\/posts\/1679\/revisions\/1680"}],"wp:attachment":[{"href":"https:\/\/elcontemporaneo.mx\/index.php\/wp-json\/wp\/v2\/media?parent=1679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elcontemporaneo.mx\/index.php\/wp-json\/wp\/v2\/categories?post=1679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elcontemporaneo.mx\/index.php\/wp-json\/wp\/v2\/tags?post=1679"},{"taxonomy":"columnista","embeddable":true,"href":"https:\/\/elcontemporaneo.mx\/index.php\/wp-json\/wp\/v2\/columnista?post=1679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}