{"id":1715,"date":"2026-07-16T18:11:53","date_gmt":"2026-07-17T00:11:53","guid":{"rendered":"https:\/\/elcontemporaneo.mx\/?p=1715"},"modified":"2026-07-16T18:13:08","modified_gmt":"2026-07-17T00:13:08","slug":"iati-travel-days-2026-impulsa-alianzas-para-transformar-la-experiencia-de-viaje","status":"publish","type":"post","link":"https:\/\/elcontemporaneo.mx\/index.php\/2026\/07\/16\/iati-travel-days-2026-impulsa-alianzas-para-transformar-la-experiencia-de-viaje\/","title":{"rendered":"IATI Travel Days 2026 impulsa alianzas para transformar la experiencia de viaje"},"content":{"rendered":"

\"\"<\/p>\n

IATI Travel Days es una iniciativa impulsada por la aseguradora de viajes IATI Seguros que reunir\u00e1 del 13 al 19 de julio a aerol\u00edneas, empresas de movilidad, equipaje, conectividad y hospedaje para ofrecer promociones coordinadas dirigidas a viajeros. La propuesta busca que distintas compa\u00f1\u00edas acompa\u00f1en al consumidor antes, durante y despu\u00e9s de un viaje, en lugar de competir por su atenci\u00f3n de manera aislada.<\/span><\/p>\n

Alfonso Calzado, CEO de IATI, se\u00f1al\u00f3 que el objetivo es construir una colaboraci\u00f3n donde todas las marcas participantes encuentren valor porque responden a una misma necesidad del usuario: planear un viaje con mayor tranquilidad y mejores condiciones.<\/span><\/p>\n

IATI Travel Days surgi\u00f3 porque conforme aumenta el costo de captar consumidores en plataformas digitales y disminuye el rendimiento de las campa\u00f1as tradicionales, las empresas buscan f\u00f3rmulas para ampliar su alcance mediante audiencias compartidas.<\/span><\/p>\n

La campa\u00f1a integra contenidos en medios propios, newsletters, redes sociales, creadores de contenido y sitios web de las empresas participantes, con el prop\u00f3sito de extender el alcance de cada marca a comunidades que probablemente no habr\u00eda alcanzado por s\u00ed sola.<\/span><\/p>\n

En 2025, IATI Travel Days gener\u00f3 m\u00e1s de 150,000 visitas a la p\u00e1gina de la campa\u00f1a, alrededor de 80,000 clics provenientes de newsletters de las marcas participantes y un alcance superior a 500,000 personas en redes sociales. A ello se sum\u00f3 una estrategia con 206 creadores de contenido que alcanz\u00f3 4.3 millones de usuarios y gener\u00f3 9.7 millones de impresiones.<\/span><\/p>\n

Calzado coment\u00f3 que el mayor reto consiste en encontrar socios cuya propuesta complemente la experiencia del viajero y no \u00fanicamente incremente la visibilidad de una campa\u00f1a. La tendencia apunta hacia estrategias donde el crecimiento no depender\u00e1 solo del tama\u00f1o de los presupuestos de publicidad, sino de la capacidad para construir ecosistemas de colaboraci\u00f3n.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

IATI Travel Days es una iniciativa impulsada por la aseguradora de viajes IATI Seguros que reunir\u00e1 del 13 al 19 de julio a aerol\u00edneas, empresas de movilidad, equipaje, conectividad y hospedaje para ofrecer promociones coordinadas dirigidas a viajeros. La propuesta busca que distintas compa\u00f1\u00edas acompa\u00f1en al consumidor antes, durante y despu\u00e9s de un viaje, en […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[],"columnista":[],"class_list":["post-1715","post","type-post","status-publish","format-standard","hentry","category-estilo-de-vida"],"_links":{"self":[{"href":"https:\/\/elcontemporaneo.mx\/index.php\/wp-json\/wp\/v2\/posts\/1715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elcontemporaneo.mx\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elcontemporaneo.mx\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elcontemporaneo.mx\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/elcontemporaneo.mx\/index.php\/wp-json\/wp\/v2\/comments?post=1715"}],"version-history":[{"count":3,"href":"https:\/\/elcontemporaneo.mx\/index.php\/wp-json\/wp\/v2\/posts\/1715\/revisions"}],"predecessor-version":[{"id":1720,"href":"https:\/\/elcontemporaneo.mx\/index.php\/wp-json\/wp\/v2\/posts\/1715\/revisions\/1720"}],"wp:attachment":[{"href":"https:\/\/elcontemporaneo.mx\/index.php\/wp-json\/wp\/v2\/media?parent=1715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elcontemporaneo.mx\/index.php\/wp-json\/wp\/v2\/categories?post=1715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elcontemporaneo.mx\/index.php\/wp-json\/wp\/v2\/tags?post=1715"},{"taxonomy":"columnista","embeddable":true,"href":"https:\/\/elcontemporaneo.mx\/index.php\/wp-json\/wp\/v2\/columnista?post=1715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}