{"id":431,"date":"2025-10-07T14:23:47","date_gmt":"2025-10-07T20:23:47","guid":{"rendered":"https:\/\/elcontemporaneo.mx\/?p=431"},"modified":"2025-10-07T14:23:47","modified_gmt":"2025-10-07T20:23:47","slug":"fundamentally-con-plataforma-para-revolucionar-la-moda-etica","status":"publish","type":"post","link":"https:\/\/elcontemporaneo.mx\/index.php\/2025\/10\/07\/fundamentally-con-plataforma-para-revolucionar-la-moda-etica\/","title":{"rendered":"Fundamentally, con plataforma para revolucionar la moda \u00e9tica"},"content":{"rendered":"

\"\" \"\"<\/p>\n

Fundamentally, plataforma mexicana que re\u00fane moda \u00e9tica, circular y con causa, anunci\u00f3 el lanzamiento de <\/span>Fundamentally Green Metrics LATAM<\/b>, una alianza con Green Story y Espera Capital que promete revolucionar la forma en que las marcas latinoamericanas miden y comunican su impacto ambiental.<\/span><\/p>\n

La industria textil y de la moda en M\u00e9xico se encuentra en un punto de quiebre, puesto que enfrenta el aumento de importaciones, principalmente de Asia, que dificultan la competitividad local.\u00a0<\/span><\/p>\n

Ante ello, Fundamentally cre\u00f3 esta plataforma donde integra la tecnolog\u00eda, m\u00e9tricas y una comunidad para impulsar pr\u00e1cticas sostenibles.\u00a0<\/span><\/p>\n

Fundado por Diana Hern\u00e1ndez, artista y documentalista, Fundamentally propone impulsar marcas que entienden la moda como una forma de activismo. El objetivo es que las marcas y productores no solo cuenten una historia, sino que aporten datos sobre su huella ambiental, y con ello establezcan estrategias para reducirla.\u00a0<\/span><\/p>\n

\u00a0<\/span>Con este lanzamiento, la plataforma se consolida como pionera de la transparencia digital en moda \u00e9tica latinoamericana, y derriba una barrera hist\u00f3rica: la democratizaci\u00f3n de las herramientas de sostenibilidad ya que subvencionar\u00e1 m\u00e1s de 80% del costo real de estas soluciones digitales.\u00a0<\/span><\/p>\n

\u00a0<\/span>Esta iniciativa es vital para el sector textil mexicano, donde 95% de las empresas son microempresas. Impulsar a este segmento es crucial para que el pa\u00eds se posicione en el floreciente mercado global de la moda sostenible, un sector que, seg\u00fan datos de Global Market Insights, alcanz\u00f3 los 9.22 mil millones de d\u00f3lares en 2024, y se proyecta que crecer\u00e1 hasta 20.84 mil millones de d\u00f3lares para 2033.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Fundamentally, plataforma mexicana que re\u00fane moda \u00e9tica, circular y con causa, anunci\u00f3 el lanzamiento de Fundamentally Green Metrics LATAM, una alianza con Green Story y Espera Capital que promete revolucionar la forma en que las marcas latinoamericanas miden y comunican su impacto ambiental. La industria textil y de la moda en M\u00e9xico se encuentra en […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[],"columnista":[],"class_list":["post-431","post","type-post","status-publish","format-standard","hentry","category-estilo-de-vida"],"_links":{"self":[{"href":"https:\/\/elcontemporaneo.mx\/index.php\/wp-json\/wp\/v2\/posts\/431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elcontemporaneo.mx\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elcontemporaneo.mx\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elcontemporaneo.mx\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/elcontemporaneo.mx\/index.php\/wp-json\/wp\/v2\/comments?post=431"}],"version-history":[{"count":1,"href":"https:\/\/elcontemporaneo.mx\/index.php\/wp-json\/wp\/v2\/posts\/431\/revisions"}],"predecessor-version":[{"id":434,"href":"https:\/\/elcontemporaneo.mx\/index.php\/wp-json\/wp\/v2\/posts\/431\/revisions\/434"}],"wp:attachment":[{"href":"https:\/\/elcontemporaneo.mx\/index.php\/wp-json\/wp\/v2\/media?parent=431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elcontemporaneo.mx\/index.php\/wp-json\/wp\/v2\/categories?post=431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elcontemporaneo.mx\/index.php\/wp-json\/wp\/v2\/tags?post=431"},{"taxonomy":"columnista","embeddable":true,"href":"https:\/\/elcontemporaneo.mx\/index.php\/wp-json\/wp\/v2\/columnista?post=431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}