{"id":502,"date":"2025-10-14T23:08:52","date_gmt":"2025-10-15T05:08:52","guid":{"rendered":"https:\/\/elcontemporaneo.mx\/?p=502"},"modified":"2025-10-14T23:11:23","modified_gmt":"2025-10-15T05:11:23","slug":"celebra-dragon-90-anos","status":"publish","type":"post","link":"https:\/\/elcontemporaneo.mx\/index.php\/2025\/10\/14\/celebra-dragon-90-anos\/","title":{"rendered":"Cumple &#8220;Drag\u00f3n&#8221; 90 a\u00f1os de historia en la agricultura mexicana"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-503\" src=\"https:\/\/elcontemporaneo.mx\/wp-content\/uploads\/2025\/10\/unnamed-1-300x180.webp\" alt=\"\" width=\"300\" height=\"180\" srcset=\"https:\/\/elcontemporaneo.mx\/wp-content\/uploads\/2025\/10\/unnamed-1-300x180.webp 300w, https:\/\/elcontemporaneo.mx\/wp-content\/uploads\/2025\/10\/unnamed-1-1024x614.webp 1024w, https:\/\/elcontemporaneo.mx\/wp-content\/uploads\/2025\/10\/unnamed-1-768x461.webp 768w, https:\/\/elcontemporaneo.mx\/wp-content\/uploads\/2025\/10\/unnamed-1.webp 1384w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Agricultura Nacional S.A de C.V. &#8220;Dragon&#8221; celebra 90 a\u00f1os desde que, en 1935, inici\u00f3 en el desarrollo y formulaci\u00f3n de soluciones de protecci\u00f3n y nutrici\u00f3n de cultivos.\u00a0<\/span><\/p>\n<p>La empresa refuerza su modelo de soluciones por cultivo y etapa que integra insecticidas, herbicidas, fungicidas, coadyuvantes y nutrici\u00f3n vegetal, que incluyen su acompa\u00f1amiento t\u00e9cnico a productores y agronegocios ante desaf\u00edos como variabilidad clim\u00e1tica, disponibilidad h\u00eddrica y evoluci\u00f3n regulatoria.<\/p>\n<p><span style=\"font-weight: 400;\">Con m\u00e1s de 800 empleos directos, 3,500 indirectos, 462 socios comerciales, la compa\u00f1\u00eda impulsa, no solo el liderazgo femenino en el campo, sino tambi\u00e9n la transici\u00f3n progresiva hacia componentes org\u00e1nicos, lo que mantiene el cumplimiento normativo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Su enfoque responde a los principales desaf\u00edos del sector: variabilidad clim\u00e1tica, disponibilidad h\u00eddrica y evoluci\u00f3n regulatoria, para generar resultados medibles, rentables y sostenibles.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Por ello, hoy, la empresa renueva su visi\u00f3n con una agenda centrada en productividad, cumplimiento y sostenibilidad, pilares que orientan su estrategia hacia los pr\u00f3ximos a\u00f1os.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">\u201cNoventa a\u00f1os nos comprometen con el productor, con la ciencia aplicada en campo y con un desempe\u00f1o ambiental cada vez m\u00e1s robusto. Nuestra propuesta es simple y exigente: resultados medibles, cumplimiento y cercan\u00eda\u201d, se\u00f1al\u00f3 la vocer\u00eda de Drag\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A lo largo de nueve d\u00e9cadas, Drag\u00f3n ha demostrado que la innovaci\u00f3n y la cercan\u00eda con el productor son la f\u00f3rmula para un campo m\u00e1s productivo, competitivo y sostenible. Asimismo, en innovaci\u00f3n y cumplimiento regulatorio, el portafolio evoluciona de forma continua: m\u00e1s de 150 marcas registradas y 200 registros.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Drag\u00f3n impulsa una transici\u00f3n responsable hacia alternativas con mejor perfil ambiental e integra la gesti\u00f3n responsable de envases bajo est\u00e1ndares sectoriales, lo que mejora la productividad con cumplimiento regulatorio y criterios de sostenibilidad medibles.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Como parte de Empresas DRAG\u00d3N, el grupo consolida un modelo de integraci\u00f3n vertical que abarca desde la producci\u00f3n agr\u00edcola y soluciones tecnol\u00f3gicas, hasta la fabricaci\u00f3n de envases con EMPECO, con Vidra, la l\u00ednea biorracional con tecnolog\u00eda de vanguardia y acompa\u00f1amiento t\u00e9cnico; la innovaci\u00f3n en alimentos saludables con Org\u00e1nica y Saludable, y el impacto social y educativo de la Fundaci\u00f3n Medita M\u00e9xico. Esta sinergia permite transformar la experiencia de noventa a\u00f1os en un motor de crecimiento sostenible, innovaci\u00f3n constante y desarrollo de talento mexicano.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Agricultura Nacional S.A de C.V. &#8220;Dragon&#8221; celebra 90 a\u00f1os desde que, en 1935, inici\u00f3 en el desarrollo y formulaci\u00f3n de soluciones de protecci\u00f3n y nutrici\u00f3n de cultivos.\u00a0 La empresa refuerza su modelo de soluciones por cultivo y etapa que integra insecticidas, herbicidas, fungicidas, coadyuvantes y nutrici\u00f3n vegetal, que incluyen su acompa\u00f1amiento t\u00e9cnico a productores y 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